After spending more than 20 years creating content for organizations including the Toronto Raptors, NBA, Nike, ESPN, and Adidas, Akil Augustine saw firsthand how media shapes the way we think, communicate, and connect.

Becoming a father shifted that perspective even further. Recognizing the growing influence of social media and digital technology on young people, he founded MediaLit to help students build the skills they need to navigate an increasingly connected world with confidence.

Through MediaLit's Teach. Play. methodology, students learn to use technology as a tool for creativity, collaboration, communication, and critical thinking—not just consumption. By embracing the realities of today's digital landscape, MediaLit prepares young people to become thoughtful creators, informed citizens, and confident communicators.